Making your site more popular in Google search results for particular keywords or phrases is known as SEO or search engine optimisation. SEO aids in naturally increasing site traffic. When looking for a service or product online, users are likelier to choose one of the first ten results from a search engine. The top 10 results are preferred because they are excellently written and completely SEO-optimised. About 13 different ways of SEO exist, and they all work to improve a website’s rank on search engine result pages.
Types of SEO
1. White-Hat SEO
When you read the term “white-hat SEO,” you must know that it refers to SEO techniques that comply with Google and other major search engines’ rules and regulations. White-hat While maintaining the integrity of your website by following the terms of service of the search engine, SEO raises your search engine rating on the SERPs.
2. Gray-Hat SEO
It is a riskier form of SEO than white-hat SEO. Because the criteria and conditions surrounding the issue are ambiguous, grey-hat SEO techniques don’t fall under either the white-hat or black-hat categories. But employing unethical SEO techniques won’t cause search engines to prohibit your site. In other words, it needs to clarify what you mean when distributing content or materials using grey-hat SEO techniques. By being aware of the negative effects and adopting ethical techniques, being aware of grey-hat SEO tactics can prevent your website from losing visitors.
3. SEO on-page
On-page SEO is the practice of optimising web pages’ title tags, internal links, HTML code, URLs, images, and a variety of other on-page elements to improve search engine rankings and user experience.
4. Content SEO
One more phrase to add to the list of SEO subcategories is content SEO. Order to organize your website and elevate it in the SERPs refers to producing original material, whether it be writing, pictures, or videos. When working with content SEOs, it is important to consider three aspects: copywriting, site architecture, and keyword strategy. As your website can only appear in the search results with high-quality content, it is crucial to strike a balance between the three.
5. Black-Hat SEO
Black-hat SEO makes use of the shortcomings of the dominant search engine to rank higher in Google’s search results. Spammy or paid link-building tactics, keyword stuffing, cloaking, etc., are used to rank higher in search engine results. These techniques yield results immediately, but they might hurt your website if Google finds out about them. Therefore, it is advised to steer clear of black hat SEO.
6. SEO off-page
Off-page SEO is anything you do to promote your website externally to improve its position in Google search results. It entails gaining effective social media marketing, getting satisfied customers to recommend you in online forums, and obtaining links from reputable websites operating in the same industry.
7. Technical SEO
The primary goal of technical SEO is to make it simpler for Google’s bots to correctly crawl, comprehend, and index the pages on your website. Making your website mobile-friendly and establishing a comprehensive XML sitemap are just two strategies to make it easier for web spiders to filter and classify your pages based on their content.
8. SEO internationally
The organic traffic to your website from different countries and languages increases thanks to international SEO. Suppose you want to succeed with international SEO. In that case, you must consider your target market’s cultural context and allow them to transact in their preferred language and currency. It would be best if you formatted dates and times correctly depending on where they are listed.
9. Regional SEO
One of the most crucial SEO techniques is local SEO strategy for small businesses because it increases the company’s visibility in Google’s local search results. Local SEO helps businesses connect with local customers by analysing the behaviour of the local audience through trillions of searches.
10. E-commerce SEO
One of the easiest ways to increase traffic through sponsored search is through e-commerce SEO, although SEO expenses are substantially lower. For your online store website to rank higher on search engine results pages, it helps to create the site. If rivals’ research, emphasis on homepage SEO, and website architecture are done correctly, e-commerce SEO can improve your website to bring traffic and enhance search volumes. For ecommerce SEO you can directly contact to experts sandeepmehta
It is an appalling and unethical form of SEO that is currently used. Negative SEO aims to lower competitors’ search ranks to surpass them or gain an advantage. Bad SEO practices include stealing into someone’s website, building suspiciously many low-quality links to it, posting unfavourable comments or reviews about them on multiple discussion groups and blogs, etc.
12. Mobile search engine optimization
The phrase “mobile SEO” refers to improving a website’s search engine optimization while ensuring that You can properly view it on mobile and tablet devices. If customers have a negative mobile brand experience, they might never use that company again. You must use this search engine optimization to give your customers the best experience possible.
13. YouTube SEO
The term “YouTube SEO” means what it says. One of the most known search engines in the world is YouTube. Beyond making quality videos, there are other ways to increase your YouTube views. When you publish content on YouTube, many factors inform the algorithms about different things. Enhancing the video’s metadata, optimizing YouTube channels, writing SEO-friendly video descriptions, designing eye-catching thumbnails and adding metadata to them, and other techniques are all part of YouTube SEO.
One of the key components of YouTube SEO is having titles and descriptions for the videos that are SEO-friendly. Your video should complement the description, informing the algorithms about the video’s substance, relevancy, and goal. The solution, in this case, is to have a longer, keyword-rich description. Additionally, including relevant meta tags and hashtags in the video’s description aids YouTube’s search engine algorithms in finding the video more frequently.
It is always recommended to do your research before opting for Search Engine Optimization. You can also SEO on your own.